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Lures

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$10.99 - $11.99
Built with a compact form that delivers a tight wobbling action, the PRO V swims nose-down to protect against snags. When paused, it falls nearly horizontally with a shimmy on the drop that tantalizes predators. Made with an HD holographic eye, the bait's weight-forward design fosters long casting and swimming without rolling, tumbling, or spiraling. Fitted with Mustad KVD Triple Grip trebles, the PRO V comes with multi or single pitch rattles in 3/4-ounce weight.
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$10.99 - $11.99
The 13 Fishing SCAMP squarebill features an Airfoil Carbon injected bill that is thinner, stronger, and more sensitive than any bill in its category. The tie-down is in direct contact with the bill, so the angler can feel everything the lure encounters. This bill also excels at deflection and produces an erratic hunting action that triggers strikes. The SCAMP's high buoyancy design gives it the high float characteristics of balsa with the durability of injected plastic. High-buoyancy not only enhances deflection and hunting capabilities, but it delivers a fish attracting high rising retreat. The SCAMPS's body is tapered toward the tail hook to prevent the body from blocking solid hook ups.
AA's Shad Series
$2.39 - $3.15
Our best-selling and most productive bait, the AA's Shad Series is now hand-poured in 8 sizes and 39 stock colors. What sets these shad tails apart is their complete action package: when rigged with the appropriate jighead, the shad will swim with a tail kick and body roll. The tail kick is important because it displaces water and produces a fish-calling vibration, but the secret weapon is the body roll. The AA Shads produce a subtle body roll, which adds flash to the lure when it's falling through the strike zone or being cast and retrieved, resulting in more strikes. While we're firm believers that no single lure is good for everything, the Shad Series is as close as you will come to the mythical "Magic Lure.
AA's Super Shad
$2.59 - $28.99
Ideal for striper, largemouth bass, smallmouth bass, calicos, sand bass, musky, pike & walleye. Hand poured in life like natural colors one at a time.
AA's Single Tail Shrimp
$3.29 - $4.79
Features a incredible tail vibration makes this lure ideal for bays, harbors, surge and near shore salt water fishing. Can be rigged with a 1/4 or 3/8 oz. football jighead. Also good for freshwater trailer on a skirted jig.
AA's Herring
$3.79
Hand-poured. When rigged with the appropriate jighead, the shad will swim with a tail kick and body roll. The tail kick is important because it displaces water and produces a fish-calling vibration, but the secret weapon is the body roll. Produce a subtle body roll, which adds flash to the lure when it's falling through the strike zone.
AA's Bad Bubba Shads
$4.79 - $54.99
After many requests for a beefier version of our original AAs Shad tail, a new paddle tail swimbait design was brought to the table. This new bulkier bait was designed with the idea of being able to rig these baits with a much larger hook shank with reduced body wear. Many saltwater anglers prefer using a larger hook with our shad tails, so we delivered with one bad beefy shad. With the use of CAD design and 3D printing technology, we were able to give this bait a mean 3D scale pattern and really fine tune its swimming action. Along with a fat belly for increased body wobble, the bait was also given a textured paddle tail for increased water displacement and vibration. This new body design eliminates unnatural tail flailing and provides a tighter body roll and tail kick to represent a live baitfish swimming action
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$5.25 - $7.00
This hand poured octopus is a soft bodied mollusk that rules the bottom water column. Its five (5) arms undulate in every direction as it crawls on the bottom over rocks and sand naturally cruising along. That is until it is met by a predator fish and the stare down begins with its 3D eyes glaring back. These are perfect for any bottom fishing including but not limited to Halibut, Ling Cod, Rockfish, Bass and much more.
Acme Phoebe Spoon
$3.39 - $5.09
Phoebe is one of the finest metal spinning lures ever made. The unique hydrodynamic curvature creates a three-dimensional illusion. Fished fast, slow, deep, or shallow - this lure looks like a fat, full-bodied baitfish.
Acme Kamlooper Spoon
$3.69 - $6.19
Casts like a bullet, travels for a country mile-Kamlooper is virtually unaffected by strong winds. The best of the spoon lures, it's perfect for catching gamefish which gobble 80% of their prey from the bottom or in deeper feeding zones. The high weight/profile ratio means that the Kamlooper gets down where the big ones live and eat.
Acme Kastmaster Flash Tape Spoon
$4.09 - $9.29
Kastmaster's balance produces wild action without line twist! Because of its aerodynamic design, it's the master distance caster, and catches fish from pan-sized trout to bragging-sized stripers in fresh and salt water. The Kastmaster is precision machined. It will not break, bend or corrode and it retains its luster even after repeated exposure to salt water.
Acme Kastmaster Hammered Spoon
$4.39 - $6.39
Kastmaster's balance produces wild action without line twist. Its aerodynamic design makes it the master distance caster. The Kastmaster is machined from solid brass and has a hammered finish. It won't break, bend or corrode and it retains its luster even after repeated exposure to saltwater.
Acme Stee-Lee Spoon
$4.99
Acme will not put a lure on the market unless it is an effective fish catcher. All Acme lures are extensively field tested both by our own people and by other expert fishermen throughout North America. (4-3/4" and weighs 1/2 oz)
Acme K.O. Wobblers Spoon
$6.89 - $10.49
This lure excites fish by sight and sound. Gamefish are sensitive to the vibrations created by baitfish on the move. K.O. Wobblers mimic this sound with their precision-engineered "Sonic Flipper Tail". Once they are drawn by the sound, gamefish are excited into striking by the K.O.'s flashing tail and seductive side-to-side wobble. It's an offer they can't refuse.
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$7.69 - $8.09
The Acme Kastmaster "Rattle Master" Series gives you a balanced spoon with wild action plus a LOUD rattle chamber. It's very unique to have an ice spoon with great action plus noise. The Kastmaster "Rattle Master" is precision machined giving it a loud rattle that drives fish crazy!
Acme Kastmaster Spoon XL
$9.19 - $16.99
Kastmaster XL is equally effective whether cast, trolled or jigged. Equipped with stainless steel split rings and 4X-strong VMC treble hooks, KASTMASTER XL is deadly for stripers, bluefish, bonito, albacore, seatrout, salmon, spanish mackerel and other gamefish.
Acme Kastmaster 1/8 oz 3pk Kit
$14.99
Kastmaster's balance produces wild action without line twist! Because of its aerodynamic design, it's the master distance caster, and catches fish from pan-sized trout to bragging sized stripers in fresh and salt water. The Kastmaster is precision machined. It will not break, bend or corrode and it retains its luster even after repeated exposure to salt water. Whether you're casting for stream trout, or fan casting ocean flats for sea trout, this smaller-sized bait works perfectly for panfish, or even vertical-jigged while ice fishing. 1/8 oz 3 pack.
Acme Kastmaster Deluxe 1/8 oz Kit
$16.49
Kastmaster's balance produces wild action without line twist. Its aerodynamic design makes it the master distance caster. The Kastmaster is machined from solid brass. It won't break, bend or corrode and it retains its luster even after repeated exposure to saltwater. Deluxe 3 piece assorted.
Acme Little Cleo Pro Kit
$16.99
Proven selection for Walleye, Bass & Northern Pike. Kit includes Little Cleo 2/5 oz. Fire Tiger, Rainbow Trout, yellow/red diamonds, chartreuse/green.
Acme Little Cleo Classics Kit
$22.99
Time tested favorites for Jumbo Trout, Steelhead & Salmon. Kit includes Little Cleo 2/5 oz.: Nickel/Neon Blue, Nickel/Fire Stripe, Gold/Neon Red, Hammered Nickel/Neon green.
Acme Kastmaster Chrome & Gold Kit
$23.99
Kastmaster's balance produces wild action without line twist! Because of its aerodynamic design, it's the master distance caster, and catches fish from pan-sized trout to bragging sized stripers in fresh and salt water. The Kastmaster is precision machined. It will not break, bend or corrode and it retains its luster even after repeated exposure to salt water. Whether you're casting for stream trout, or fan casting ocean flats for sea trout, this smaller-sized bait works perfectly for panfish, or even vertical-jigged while ice fishing. 1/12 oz, 1/8 oz, 1/4 oz 6pc chrome & gold.
Acme Kastmaster®
$23.99
Kastmaster's balance produces wild action without line twist! Because of its aerodynamic design, it's the master distance caster, and catches fish from pan-sized trout to bragging sized stripers in fresh and salt water. The Kastmaster is precision machined. It will not break, bend or corrode and it retains its luster even after repeated exposure to salt water. Whether you're casting for stream trout, or fan casting ocean flats for sea trout, this smaller-sized bait works perfectly for panfish, or even vertical-jigged while ice fishing.
Acme Kastmaster®
$32.99
Ultra-lite Trout and Panfish kit. 6 pack. 1/8oz.
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$5.09
Not all twitching skirt jigs are created equal. We powder paint every Death Jig because it can be seen through the skirts. This helps achieve deeper colors not otherwise achieved with plastics alone. The Hawken 4/0 Gamakatsu Beak Point Hook is designed to give you the best chance at landing fish. The scent pad is there for color and absorbing your favorite brand of scent (ProCure). Most importantly the eye-popping colors and patterns of the skirts will ultimately help you catch more fish.
Ahi Assault Diamond Jig Single Hook
$3.99 - $6.49
This bait has all the benefits of a standard diamond jig but with added enhancements designed to improve both performance and durability. Ahi jigs make use of a thicker gauge loop at both ends for extra strength. The hook end has welded rings while the line end makes use of a high strength swivel.
Ahi Assault Diamond Jigs
$4.49 - $14.49
This new bait has all the benefits of a standard diamond jig but with added enhancements designed to improve both performance and durability. Ahi jigs make use of a thicker gauge loop at both ends for extra strength. The hook end has welded rings while the line end makes use of a high strength swivel.
Ahi Squid Jigs
$5.29 - $18.99
Ahi USA Weighted Squid Jig is an ideal jig when fishing for the larger squid in depths of 200ft or more. The body features a rich glow element that can be seen in even the lowest of light conditions and a 4oz lead body . The jig also comes equipped with an attachment ring on the bottom of the jig for adding weight or light attractants like the Promar GS-715 L.E.D. Stobe Lights.
Ahi Live Deception Jigs
$6.89 - $14.99
Live Deception Jigs are designed with real fish images laser printed (not wrapped) onto jigs to highlight the highest level of accuracy and realistic definition. We will have them available in the 3 most popular baits on the California coast - Sardine, Mackerel, and Anchovy. Imagine this.. When fish are keyed in on pinhead anchovies, grab a 2" long, 1 oz Live Deception Anchovy and you'll be sure to hook up. Live Deception Jigs are made with heavy duty hardware, including Mustad 3X hooks, welded rings, and fully wire through construction to ensure you land that trophy fish. This is as real as an iron will get.
Ahi Live Deception Jigs W/Assist Hook
$8.09 - $16.99
Live Deception Assist Jigs are the result of the latest technology and fishing style combined. This new revolutionary process transfers real images of live baitfish directly onto the jig body. The result is an extremely realistic finish paired with the latest rigging style that is certain to fool even the most picky game fish. The laser transfer process not only produces the very highest level of detail and accuracy, but also makes one of the most chip and peel resistant finishes available. Jig, Troll, or Cast: Live Deception Assist Jigs are incredibly versatile and are extremely effective on just about any and all species of gamefish.
Ahi Squid Catcher Plus
$9.89
Ideal 4 Paired Hook Gangion to use when fishing for squid in depths of 200ft or less. The rig features rich glow elements that can be seen in even the lowest of light conditions along with 8 razor sharp squid hooks. The rig comes equipped Heavy Duty 100lb test leader with a snap swivel on the bottom of the jig for adding weight or light attractants like the Promar GS-715 L.E.D. Stobe Lights.
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