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SW Grubs,Shads & Softbaits

AA's Shad Series
$2.39 - $3.15
Our best-selling and most productive bait, the AA's Shad Series is now hand-poured in 8 sizes and 39 stock colors. What sets these shad tails apart is their complete action package: when rigged with the appropriate jighead, the shad will swim with a tail kick and body roll. The tail kick is important because it displaces water and produces a fish-calling vibration, but the secret weapon is the body roll. The AA Shads produce a subtle body roll, which adds flash to the lure when it's falling through the strike zone or being cast and retrieved, resulting in more strikes. While we're firm believers that no single lure is good for everything, the Shad Series is as close as you will come to the mythical "Magic Lure.
AA's Super Shad
$2.59 - $28.99
Ideal for striper, largemouth bass, smallmouth bass, calicos, sand bass, musky, pike & walleye. Hand poured in life like natural colors one at a time.
AA's Single Tail Shrimp
$3.29 - $4.79
Features a incredible tail vibration makes this lure ideal for bays, harbors, surge and near shore salt water fishing. Can be rigged with a 1/4 or 3/8 oz. football jighead. Also good for freshwater trailer on a skirted jig.
AA's Herring
$3.79
Hand-poured. When rigged with the appropriate jighead, the shad will swim with a tail kick and body roll. The tail kick is important because it displaces water and produces a fish-calling vibration, but the secret weapon is the body roll. Produce a subtle body roll, which adds flash to the lure when it's falling through the strike zone.
AA's Bad Bubba Shads
$4.79 - $54.99
After many requests for a beefier version of our original AAs Shad tail, a new paddle tail swimbait design was brought to the table. This new bulkier bait was designed with the idea of being able to rig these baits with a much larger hook shank with reduced body wear. Many saltwater anglers prefer using a larger hook with our shad tails, so we delivered with one bad beefy shad. With the use of CAD design and 3D printing technology, we were able to give this bait a mean 3D scale pattern and really fine tune its swimming action. Along with a fat belly for increased body wobble, the bait was also given a textured paddle tail for increased water displacement and vibration. This new body design eliminates unnatural tail flailing and provides a tighter body roll and tail kick to represent a live baitfish swimming action
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$5.25 - $7.00
This hand poured octopus is a soft bodied mollusk that rules the bottom water column. Its five (5) arms undulate in every direction as it crawls on the bottom over rocks and sand naturally cruising along. That is until it is met by a predator fish and the stare down begins with its 3D eyes glaring back. These are perfect for any bottom fishing including but not limited to Halibut, Ling Cod, Rockfish, Bass and much more.
Bass Assassin Curly Shad
$2.29 - $6.99
The 2" Curly Shad has the same body design as the 1.5" shad with a curl tail that makes it an ideal bait for panfish and crappie when fished on a jig. The 4" Curly Shad has the same body design as the Shad Assassin, including the unique slit in the belly, with a curl tail that acts like a rudder that steers the bait into a circular fall that fish love!
Bass Assassin Die Dapper
$3.79 - $6.69
Our new Die Dapper saltwater lure is the first in our new BANG lure line. Enhanced with our BANG Fish Attractant and our new liquid salt impregnated into the plastic, these 5" lures are going to Change The Way You Fish! (7 pack)
Bass Assassin Split Tail Shad
$3.79 - $6.49
This 4" killer features eyes, gills and a VERTICAL split tail. This is truly the most realistic soft plastic baitfish ever made!
Bass Assassin Saltwater Shad
$4.19 - $7.29
Like its freshwater cousin, this lure can be fished as a twitch bait on the flats or fished on a jig head.
Bass Assassin Turbo/Sea Shads
$6.29 - $7.29
The Sea Shad is unbelievable when sight casting for feeding redfish. Its supersoft plastic gives you great tail action with the slightest twitch of the rod. It's irresistible.
Bass Assassin SBS49300 Saltwater
$6.59
Saltwater Lit'l Boss Swimbait 3.5" 6 count Black Shad SW
Bass Assassin SBS49376 Saltwater
$6.59
Saltwater Lit'l Boss Swimbait 3.5" 6 count Electric Chicken SW
Bass Assassin SBS49380 Saltwater
$6.59
Saltwater Lit'l Boss Swimbait 3.5" 6 count Red Gold Shiner SW
Bass Assassin SBS49425 Saltwater
$6.59
Saltwater Lit'l Boss Swimbait 3.5" 6 count Golden Bream SW
Bass Assassin SBS49438 Saltwater
$6.59
Saltwater Lit'l Boss Swimbait 3.5" 6 count Snow Storm SW
Bass Assassin SBS49466 Saltwater
$6.59
Saltwater Lit'l Boss Swimbait 3.5" 6 count Houdini SW
Bass Assassin SBS49468 Saltwater
$6.59
Saltwater Lit'l Boss Swimbait 3.5" 6 count Trickster SW
Bass Assassin SBS49476 Saltwater
$6.59
Saltwater Lit'l Boss Swimbait 3.5" 6 count Pink Ghost SW
Bass Assassin SBS49516 Saltwater
$6.59
Saltwater Lit'l Boss Swimbait 3.5" 6 count Molting SW
Bass Assassin SBS49517 Saltwater
$6.59
Saltwater Lit'l Boss Swimbait 3.5" 6 count Mudbug SW
Bass Assassin SBS49556 Saltwater
$6.59
Saltwater Lit'l Boss Swimbait 3.5" 6 count Freak Show SW
Bass Assassin SBS49559 Saltwater
$6.59
Saltwater Lit'l Boss Swimbait 3.5" 6 count Chartreuse Toad SW
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$6.99
Value Pack 4" Curly Shad-Chicken On A Chain
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$6.99
Sea Shad Value Pack 4", S&P Slv Ph/Cht
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$6.99
Shrimp 4" Value Pack Electric Chicken
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$6.99
Shrimp 4" Value Pack Drunk Monkey
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$6.99
Sea Shad Value Pack 4", Limetreuse
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$6.99
Sea Shad Value Pack 4", S&P Phantom/Ch
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$6.99
Sea Shad Value Pack 4", Glow/Cht Tail
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